Course Content
INTRODUCTION
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WELCOME TO WINE ENTREPRENEURSHIP
02:34
WINE BUSINESS MODELS
There is more than one way to build a wine business. In this module, we explore the difference between owning a winery and building a wine brand, the different wine business models available to entrepreneurs, and how to choose a model that fits your goals, resources and market opportunity. You don't need to own a vineyard or winery to build a successful wine business.
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Winery Vs Wine Brand
02:34
Wine Business Models
Wine Business Models (Additional Resource)
00:00
Wine Business Models
UNDERSTAND WHAT’S IN THE BOTTLE
Before you build a wine brand, you need to understand the wine itself and who you're creating it for. In this module, we explore what goes into the bottle, the decisions behind the wine you choose to sell, and why understanding your target customer is essential to building a commercially successful wine brand.
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Know your wine. Know your customer
Know your wine. Know your customer
BRANDING
A great wine is not enough, you need a brand people remember, connect with and want to buy. In this module, you''ll learn how to define your brand, position it for your target customer, tell your story and create a brand that stands out in a competitive wine market.
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Branding
Build a wine brand people want
MARKETING AND PROMOTING YOUR WINE BUSINESS
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Getting your brand noticed (Extra lesson)
16:49
COSTS FOR STARTING A WINE BUSINESS
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Costs for starting a wine business
06:34
FINDING YOUR NICHE IN THE MARKET
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Finding your niche
06:18
PRICING FOR YOUR WINE BUSINESS
0/1
Pricing Strategies
04:58
MISTAKES TO AVOID
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Mistakes to avoid
12:23
THE BUSINESS MODEL CANVAS
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What is a business model canvas
13:30
APPLYING FOR A LIQUOR LICENSE
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Liquor License Application Process & Guidelines
22:29
WINE ENTREPRENEURSHIP

Welcome to Siwela Wine Academy Entrepreneurship Masterclass – Online edition 2026

In this module, we”ll introduce the wine business journey, share the story behind Siwela Wines, and unpack the realities of building a successful wine brand. 

Come with an open mind, take notes, and get ready to think like a wine entrepreneur. 

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