INTRODUCTION
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WINE BUSINESS MODELS
There is more than one way to build a wine business. In this module, we explore the difference between owning a winery and building a wine brand, the different wine business models available to entrepreneurs, and how to choose a model that fits your goals, resources and market opportunity.
You don't need to own a vineyard or winery to build a successful wine business.
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UNDERSTAND WHAT’S IN THE BOTTLE
Before you build a wine brand, you need to understand the wine itself and who you're creating it for. In this module, we explore what goes into the bottle, the decisions behind the wine you choose to sell, and why understanding your target customer is essential to building a commercially successful wine brand.
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BRANDING
A great wine is not enough, you need a brand people remember, connect with and want to buy. In this module, you''ll learn how to define your brand, position it for your target customer, tell your story and create a brand that stands out in a competitive wine market.
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MARKETING AND PROMOTING YOUR WINE BUSINESS
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COSTS FOR STARTING A WINE BUSINESS
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FINDING YOUR NICHE IN THE MARKET
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PRICING FOR YOUR WINE BUSINESS
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MISTAKES TO AVOID
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THE BUSINESS MODEL CANVAS
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APPLYING FOR A LIQUOR LICENSE
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