INTRODUCTION
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WINE BUSINESS MODELS
There is more than one way to build a wine business. In this module, we explore the difference between owning a winery and building a wine brand, the different wine business models available to entrepreneurs, and how to choose a model that fits your goals, resources and market opportunity.
You don't need to own a vineyard or winery to build a successful wine business.
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UNDERSTAND WHAT’S IN THE BOTTLE
Before you build a wine brand, you need to understand the wine itself and who you're creating it for. In this module, we explore what goes into the bottle, the decisions behind the wine you choose to sell, and why understanding your target customer is essential to building a commercially successful wine brand.
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BRANDING
A great wine is not enough, you need a brand people remember, connect with and want to buy. In this module, you''ll learn how to define your brand, position it for your target customer, tell your story and create a brand that stands out in a competitive wine market.
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Marketing & Sales
Getting people to notice your wine is only the beginning, you need to turn attention into customers and customers into revenue. In this module, you''ll learn how to market your wine, create demand, communicate your value, and choose the right channels.
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HOW TO SELL WINE
Selling wine is about more than having a great product. It is about knowing who to sell to, where to find them, and how to turn interest into revenue.
In this lesson, we explore practical sales channels, how to approach potential customers, build relationships, present your offer, follow-up, and close sales. You''ll learn how to move from simply having wine to actively building a customer base and generating sales.
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COSTS FOR STARTING A WINE BUSINESS
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FINDING YOUR NICHE IN THE MARKET
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MISTAKES TO AVOID
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THE BUSINESS MODEL CANVAS
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APPLYING FOR A LIQUOR LICENSE
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