WINE ENTREPRENEURSHIP

R3,500.00

Course description

This course is designed for any person interested in turning the passion for wine into profit. The course offers an insight into the wine business and tools required to prepare you to successfully run a wine business anywhere in the world. The course includes 3 free consultation sessions to use after the course and mentorship for students who are ready to start a wine business. This course is a combination of three modules; Introduction to wine, Wine service & How to start a wine business step by step.

Module 1: Topics

  • Introduction
  • White and red grape varieties
  • How wine is made
  • Sweet wines
  • Sparkling wines
  • How to taste wine

Module : Topics

  • How to identify fault in wine
  • Decanting wine
  • Choosing proper glassware
  • How to host and present a wine tasting
  • How to serve wine
  • List of equipments needed to host a wine tasting
  • How to open wine in a professional setting
  • How to store wine
  • How to read a wine label
  • Pairing wine with food
  • Wine vocabulary

Module 3 : Topics

  • Getting started and reasons to start a wine business
  • The red tape
  • Markets
  • Branding
  • Setting up your work space
  • Finding a niche
  • Promotion & marketing
  • Distribution
  • Competitive analysis
  • Costing

Course  goals

  • Understand the dynamics of the wine industry and value chain
  • Evaluate alternative business ideas and models
  • Understand the wine business red tapes and compliance
  • Understand the wine business costs associated with the wine costs of goods, sales channel options, marketing and point of sale
  • Learn and expand your understanding of distribution for the local market
  • Learn and understand marketing and promotion strategies for the wine business
  • Plan for and consider understanding global supply and demand issues and effects, future wine markets and alternative channel
  • Plan for success with the timeline for implementation steps and mistakes to avoid

 

How the course works

  • The course is an online course which is divided into 8 lessons
  • Each lesson requires 1 hour of learning by watching the videos
  • You will receive a certificate of completion at the end of the course

Description

Course description

This course is designed for any person interested in turning the passion for wine into profit. The course offers an insight into the wine business and tools required to prepare you to successfully run a wine business anywhere in the world. The course includes 3 free consultation sessions to use after the course and mentorship for students who are ready to start a wine business.

Topics : Wine Entrepreneurship

  • Getting started and reasons to start a wine business
  • The red tape
  • Markets
  • Branding
  • Setting up your work space
  • Finding a niche
  • Promotion & marketing
  • Distribution
  • Competitive analysis
  • Costing

Course  goals

  • Understand the dynamics of the wine industry and value chain
  • Evaluate alternative business ideas and models
  • Understand the wine business red tapes and compliance
  • Understand the wine business costs associated with the wine costs of goods, sales channel options, marketing and point of sale
  • Learn and expand your understanding of distribution for the local market
  • Learn and understand marketing and promotion strategies for the wine business
  • Plan for and consider understanding global supply and demand issues and effects, future wine markets and alternative channel
  • Plan for success with the timeline for implementation steps and mistakes to avoid

 

How the course works

  • The course is an online course which is divided into 8 lessons
  • Each lesson requires 1 hour of learning by watching the videos
  • You will receive a certificate of completion at the end of the course

 

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